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Check an electronic-mail campaign against the PECR route

Record subscriber type, consent or soft opt-in evidence, sender identity, opt-out and suppression controls before one UK campaign is sent.

UKData protection and privacy
Free to useRun the complete browser-local toolAbout 8 minutes6 working filesStart this tool

Tool available. Run the complete browser-local workflow and inspect the result. Paid export is not active. Entries and files stay in this browser. Sources reviewed 7 August 2026.

Inspect a real output

Built from fictional sample information using the same exporter as the tool.

PECR campaign preflight sample

What’s included

Orient the campaign review

Keep the supported scope, sequence and separate UK GDPR boundary with the campaign.

  • Start Here guide

Document the send decision

Prepare the editable decision record and a formal report of the selected route and gaps.

  • Editable campaign decision record
  • Campaign preflight report

Manage and retain evidence

Assign open controls and preserve the structured answers, sources and assumptions.

  • Campaign actions workbook
  • Structured campaign record
  • Sources and assumptions record
View every output and format
  • Start Here guide
  • Editable campaign decision record
  • Campaign preflight report
  • Campaign actions workbook
  • Structured campaign record
  • Sources and assumptions record

Who this tool is for

UK marketing, operations and privacy teams reviewing an email, text or comparable electronic-message campaign. Confirm and evidence the chosen recipient and permission route before the audience is released for sending.

Supported use

  • One UK direct-marketing campaign using electronic mail
  • Corporate-subscriber, solicited-message, consent or supported soft opt-in routes
  • Sender identity, opt-out and suppression controls with recorded evidence

Have ready

  • Organisation, campaign reference, owner and a complete campaign and audience description
  • Recipient type and the recorded solicited, consent or soft opt-in route
  • Evidence for collection, sale, similarity, opt-out, identity and suppression controls

Needs separate review

  • Live calls, automated calls, faxes, cookies or non-electronic-mail channels
  • The separate UK GDPR lawful basis, transparency and profiling assessment
  • Whether consent is valid or recipients and products are sufficiently similar where facts are disputed

How it works

  1. Describe the campaignRecord the audience, message, offering, collection route and responsible owner.
  2. Choose the recipient routeRecord whether recipients are corporate or individual subscribers and whether the message was solicited.
  3. Evidence permission and controlsRecord consent or every soft opt-in condition, plus identity, opt-out and suppression evidence.
  4. Approve the audienceInspect the result, remove unsupported recipients and retain the decision record before sending.

Where does this task apply?

Choose the guidance set this tool should use. The interface and outputs stay in English.

Using United Kingdom guidance.

Check an electronic-mail campaign before it is sent.

Record the subscriber route, permission evidence, message controls and suppression process for one campaign.

Browser-local working recordEntered facts, evidence notes and generated files stay on this device.
1

Record the campaign

These details appear in the editable working document and evidence report.

2

Record the decision evidence

Do not treat a bare yes or no as evidence. State the document, fact, test or decision supporting each answer.

Campaign route

Campaign uses electronic mail

Includes email, text, picture and video messages and some direct messages.

Recipient

Recipients are corporate subscribers

Limited companies and similar corporate bodies use a different PECR route from individual subscribers.

Permission route

The recipient specifically requested this marketing message

A solicited message is one the person actively invited.

Valid PECR consent is evidenced

Consent must be freely given, specific, informed and unambiguous.

Soft opt-in

Contact details were collected directly from the individual

Bought-in, scraped or publicly available details cannot meet this condition.

Details were obtained during a sale or genuine sale negotiation

The ordinary soft opt-in requires this relationship.

Marketing concerns the organisation’s similar products or services

The recipient should reasonably expect this type of marketing.

A clear opt-out was offered when details were collected

The opportunity must have been simple and free apart from transmission costs.

Message controls

Every message has a clear, simple opt-out

The opt-out must be valid and easy to use.

Sender identity and valid contact address are clear

Do not disguise or conceal the sender and provide a valid opt-out contact.

Suppression process is ready

Record how objections and opt-outs are applied before later campaigns.

Create the review resultUncertain answers and unsupported yes or no answers remain unresolved.

What this tool checks

The scope stays narrow so the result is clear and reproducible.

  • Start Here guide
  • Editable campaign decision record
  • Campaign preflight report
  • Campaign actions workbook
  • Structured campaign record
  • Sources and assumptions record

From official material to a working record

Official material sets the basis

Official PECR and ICO material explains the electronic-mail, subscriber, consent, soft opt-in and message-control routes.

The tool prepares the operational record

The preflight keeps the route and evidence together and fails closed where a mandatory permission or message control is missing or uncertain.

Official sources stay visible

Each supported check shows its jurisdiction, source title, source version and review date beside the result. Unsupported cases are rejected rather than estimated.

View this product's official sources

Questions before you use the tool

Scope, files, evidence and browser-local handling.

Does the soft opt-in apply to bought-in lists?

No. The supported soft opt-in route requires details collected directly during a sale or genuine sale negotiation.

Does PECR consent settle the UK GDPR lawful basis?

No. The campaign still needs a separate UK GDPR lawful-basis and transparency review.

Can the tool verify whether products are similar?

No. The responsible team records and evidences that factual decision.

Are audience records uploaded?

The tool does not need recipient-level data. Campaign facts, evidence notes and generated files remain in this browser.

Check the campaign route

Record the audience and permission evidence, then inspect every unresolved control before the send is approved.

Open the PECR preflight